Legal

Terms of Service

These terms govern your use of Sendie. By creating an account or using the service, you agree to them.

Last updated: September 8, 2026

These terms govern your use of Sendie. By creating an account or using the service, you agree to them. Read them. The short version: only reach people who want to hear from you, don't break the law on any channel, and don't blame us if a campaign flops.

  1. Acceptance
  2. Your account
  3. Acceptable use
  4. SMTP & sending
  5. Subscription, credits & payment
  6. How credits are spent
  7. Lead submission & contribution rewards
  8. Contribution of verification outcomes (on by default)
  9. Email verification & cross-user caching
  10. Data enrichment via third parties
  11. Termination
  12. Intellectual property
  13. Disclaimers
  14. Limitation of liability
  15. Indemnification
  16. Governing law
  17. Changes
  18. Contact

1. Acceptance

By creating an account or using Sendie (the "Service"), you agree to these Terms of Service ("Terms") and our Privacy Policy. If you are using Sendie on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

If you do not agree, do not use the Service.

2. Your account

3. Acceptable use

Sendie is a platform for legitimate business communication and customer engagement across channels, calls, messages, bookings, payments, pages and outreach. You are responsible for the content of every message and call you send and for complying with all applicable laws, including CAN-SPAM, the TCPA (US), GDPR & PECR (EU/UK), CASL (Canada), and the equivalent in your recipient's jurisdiction. The high-level rules are summarized below; the full operational detail, including prohibited list sources, high-risk industry list, sending hygiene thresholds, and enforcement procedures, lives in the separate Acceptable Use Policy, which forms part of these Terms.

You must

You must not

Voice concierge & call recording

If you operate an AI voice concierge through the Service, calls and conversations may be recorded, transcribed, and summarized so that you can review them and so the concierge can improve. You are the data controller for those recordings, and you are solely responsible for your own recording compliance, including disclosing to callers that the call may be recorded and obtaining any notice or consent required in the jurisdictions where you and your callers are located (for example, UK PECR, EU ePrivacy and GDPR, and any "all-party consent" recording laws). Sendie offers an optional spoken recording notice that you can enable and customize per concierge, but its use, wording, and overall compliance remain your responsibility.

Calls, texts & messaging channels

The Service can place and receive phone calls and send and receive text and chat messages (SMS, WhatsApp, Telegram, Instagram, Messenger and similar), including messages generated automatically by AI. When you use these channels you are solely responsible for compliance with all applicable telemarketing, calling and messaging laws, including (without limitation) the US Telephone Consumer Protection Act (TCPA) and Telemarketing Sales Rule, the FCC's rules on autodialed and prerecorded/artificial-voice calls, national and state Do-Not-Call registries, the UK PECR, and equivalent laws in each recipient's jurisdiction. In particular you represent and warrant that:

These obligations apply in addition to the representations below, which apply to every channel (not only email). References to a message's "From" name and subject apply equally to the caller ID, sender name and content of calls and messages.

Payments, your customers & public pages

The Service lets you take payments and publish public pages (such as your link-in-bio, booking, reservation, shop, event and capture pages). When you do:

Your representations and warranties about contact data

Every time you upload, import, paste, or otherwise submit contact data to Sendie, and every time you send a message through the Service, you represent and warrant to us that:

These representations are made by you, to us. We rely on them when we accept your data and route your messages, and a breach of any of them is a material breach of these Terms. You acknowledge that Sendie has no practical ability to verify the provenance of contact data you submit and is entitled to rely on your representations as a matter of contract.

Indemnification for compliance failures

You agree to indemnify, defend, and hold harmless Sendie and its officers, directors, employees, and agents from and against any and all third-party claims, losses, damages, fines, regulatory actions, settlements, and reasonable attorneys' fees arising out of or related to: (a) any breach by you of the representations and warranties in the preceding subsection; (b) the content of messages you send through the Service; (c) any claim by a third-party data provider that contact data you uploaded was obtained in breach of that provider's terms; or (d) any claim by a recipient or regulator that your processing of their personal data lacked a lawful basis. This obligation survives termination of these Terms.

We may suspend or terminate accounts that violate this section, and we may report violations to relevant authorities or ISPs. We may also automatically pause sending on accounts that hit elevated bounce or complaint thresholds as a deliverability and abuse-prevention measure.

4. SMTP & sending

Sendie sends mail through SMTP servers you configure. We do not provide email delivery infrastructure of our own by default.

5. Subscription, credits & payment

Paid plans are billed in advance on a monthly or annual basis through Stripe. Plan features, monthly credit allotments, and prices are described on our pricing page and may change with reasonable notice.

6. How credits are spent

Most actions in the Service cost credits. Costs are stable but may be adjusted with notice:

Failed AI calls (server error, malformed response) refund automatically. Insufficient credit balances surface an unblocking modal pointing you to plans and top-up packs.

7. Lead submission & contribution rewards

You may contribute prospect data to our community database via the Submit Lead flow. Approved contributions earn you credits according to the rules below. These rules exist so the reward economy stays sustainable and so users cannot be paid twice for the same data point.

First-contributor wins

We pay the first contributor of each record. If a record (identified by its email address) is already in our central database, your submission of the same record is rejected and does not earn rewards: we already paid the original contributor for it. If a record is in our review queue and you add new data fields, you earn a smaller enrichment bonus proportional to the value of what you added.

Approval rewards (per row, when admin approves)

Verify-kickback (granted on submit, not approval)

Emails you previously verified through our Verify pane earn back the cost of verifying them: 1 credit per 10 verified-email submissions, matching the rate at which the Verify pane charges (10 verifications per credit). Granted whether or not the lead is approved. A partial accrual buffer carries the remainder across submissions, so small batches don't lose their fractional value: submit 7 verified rows today, 3 tomorrow, and you bank the credit on the second submission.

Enrichment bonus (duplicate-in-pending case)

If your submission matches a lead already in our review queue but you add new fields the existing row was missing, we merge your data into the pending row and grant a partial bonus:

Anti-farming controls

8. Contribution of verification outcomes (on by default)

Separate from the Submit Lead flow in section 7, Sendie runs a shared deliverability pool. When Sendie verifies an email address, the anonymized outcome of that check (deliverable, or bounced/undeliverable) may be contributed to the pool so other users avoid re-checking addresses already known to be dead. This is governed by a contribution toggle in your account settings, and the default is on; you can switch it off any time and contribution stops immediately. Our Privacy Policy (section 5) explains the lawful basis (legitimate interest, GDPR Article 6(1)(f)), which we rely on because the data is anonymized and aggregated and you hold a standing opt-out.

The toggle covers anonymized deliverability outcomes only. It does not contribute your uploaded contact lists, the identity of who you contact, or your campaign content. Identifiable contact records (email, name, title, company) are contributed to Sendie's enrichment database only when you deliberately submit them via the Submit Lead flow in section 7, which is a separate, explicit, consent-based action.

License you grant while the toggle is on

While the contribution toggle is enabled, you grant Sendie a non-exclusive, worldwide, royalty-free license to copy, store, deduplicate and disclose to other Sendie users the anonymized deliverability outcome (deliverable/bounced status) of addresses you verify. The license is limited to operating and improving Sendie's deliverability, verification, and enrichment features, and does not extend to your contact lists, recipients' identities, or campaign content. Any license over identifiable contact records is granted separately and only through Submit Lead (section 7).

What contribution does include (and does not)

The block list is intentionally treated as three separate categories, only one of which flows under the contribution toggle:

Other categories that are NEVER contributed regardless of the toggle:

Turning contribution on or off

Your representations

When you enable contribution, you represent that (a) you have a lawful basis to share each contributed contact's data with us under applicable data-protection law in your jurisdiction (for example, business-purpose processing under GDPR Article 6(1)(f) for B2B contacts in the EU/UK, or applicable consent or other authorisation elsewhere), (b) you have not been notified that any contributed individual has objected to such processing, and (c) the data was obtained lawfully and not in violation of any third-party agreement.

Sendie honours subject-access, correction, and erasure requests from the individuals in our enrichment database regardless of who contributed the record. See the Privacy Policy for details.

Compensation

Unless we say otherwise in the product (for example, the per-row credit rewards described in section 7), contribution is uncompensated. We may, at our discretion, offer credit grants, plan upgrades, or other incentives tied to contribution, but we are not obligated to do so.

Relationship to the Submit Lead flow

The Submit Lead flow (section 7) is a separate, per-record contribution mechanism with its own approval and reward rules. You can use either, both, or neither.

9. Email verification & cross-user caching

When you verify an email through the Verify pane, the result is stored in two layers:

You are charged 1 credit per 10 email addresses you verify, whether the answer comes from our cache or from a fresh verification call. You are paying for the answer, not the underlying API call. This is the same model Apollo, Hunter, and ZoomInfo operate under.

Privacy: the global index is stored as one-way hashes only. Your contact list is not visible to other users, and other users' contact lists are not visible to you. Verification results are refreshed on demand (lazy 90-day TTL) and may be purged on request via the contact methods in our Privacy Policy.

10. Sub-processors

To deliver the Service we rely on a small number of sub-processors (third-party vendors that process data on our behalf, for example, email verification, profile enrichment, AI text generation, and payment processing). Email addresses you verify, lookup, or send through Sendie may be transmitted to these sub-processors strictly for the purposes of providing the Service to you.

Our current sub-processor list is maintained separately and available on request. Each sub-processor operates under its own terms and a data-processing agreement with us that includes the security and privacy commitments required by GDPR Art. 28 / equivalent law.

By using the Service you authorise us to share the data described above with our sub-processors for the purposes of providing the Service.

11. Termination

You can delete your account at any time from the app or by contacting us. We may suspend or terminate accounts that violate these Terms, fail to pay, or that pose a security risk to the Service or other users.

On termination, your access to the Service ends and your data is deleted in accordance with our Privacy Policy. We will give you reasonable opportunity to export your data unless we believe it is being used for unlawful activity.

12. Intellectual property

Sendie (the software, design, brand, and documentation) is owned by us. You receive a limited, non-exclusive, non-transferable right to use it under these Terms. You retain ownership of the content you upload, including contact lists and email content.

You grant us a limited license to process your content solely to provide the Service.

13. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that the Service will be uninterrupted, secure, or free of errors, or that any specific email will be delivered or marked as not-spam.

14. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE IS LIMITED TO THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM OR (B) USD $100.

WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES; LOST PROFITS; LOST DATA; OR LOST GOODWILL, EVEN IF WE WERE ADVISED OF THE POSSIBILITY.

15. Indemnification

You agree to defend, indemnify, and hold us harmless from any claims, damages, or expenses (including reasonable attorneys' fees) arising from (a) your use of the Service, (b) your violation of these Terms, (c) your content, or (d) your violation of any law or third-party right.

16. Governing law

These Terms are governed by the laws of England and Wales, without regard to conflict-of-laws principles. Any dispute will be resolved in the courts of England and Wales, except where applicable consumer-protection law requires otherwise.

17. Changes to these Terms

We may update these Terms from time to time. When we make material changes, we will notify active customers by email and update the "Last updated" date at the top. Continued use after a change constitutes acceptance.

18. Contact

Questions about these Terms? Email legal@sendie.ai.

Sendie is operated by SENDIE AI LTD, a company registered in England (No. 17307184), registered office: 66 Paul Street, London, England, EC2A 4NA.